I’m Kerry – a Digital Marketing Director with over 12 years of experience.
In my career to-date, I’ve established brand voices online, created and executed integrated digital strategies and programs, and inspired confidence with internal partners as well as with direct reports and peers. I’ve driven incremental progress for enterprise digital and content marketing objectives, as well as through integrated campaigns.
VP, Director of Enterprise Content Strategy
(Jan 2020 – Present)
I set the vision and direction for content distribution and syndication, and how we measure content performance, including KPIs and defining content performance insights.
VP, Head of Editorial Content Experience
(Jul 2018 – Jan 2020)
In this role, I led the editorial content experience, which includes driving traffic to the dedicated editorial content driving user experience (UX).
VP, Head of Social Media
(Feb 2017 – Jul 2019)
Led social media strategy and established and drove social media community management practices with regard to innovation, efficiency, reporting, and brand voice/tone standards. Led the social media team, as well as built relationships through advising leadership. internal partners, and marketing strategists on social media best practices. Built trust and confidence with risk, compliance, and legal partners.