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Instagram announced today that it’s launching video functionality. According to their blog post, when you go to take a photo you will see a movie camera icon. You can record videos from 3 to 15 seconds long, which is longer than what Twitter-owned Vine offers at 6 seconds maximum. Instagram also added 13 filter options specifically for videos. Another great feature is that you can choose a frame to set as the “cover photo” for the video, which is what will display in the Instagram feed.

The video recording functionality seems to operate the same as Vine, though, where holding your finger on the record button allows you to film, and removing your finger allows you to pause until you are ready for the next segment. Unlike sharing photos on Instagram, but similar to uploading videos to Vine, you cannot add a video that already exists on your device on Instagram.

Currently the video recording functionality is open only to iPhone users operating a 3GS device or newer running iOS 5.0 or later, and Android users running Android 4.1 or later. At this point, there is no mention of analytics, but I bet Instagram will soon offer that to brand accounts on the platform.

What do you think of this announcement? Will you be using Instagram to share videos?

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