Through my experience developing social media strategies both on the client side, and on the agency side, I’ve gained an appreciation for brands who can create a seamless and sensible social presence as part of a larger marketing strategy.
Social media is a way for people to talk to one another. It’s a two-way conversation, where both parties want to be heard. As a business, you need to talk to your consumers as both an expert and a peer. You want to ensure you’re conveying your brand message in a way that doesn’t oversell, but that makes sense and draws a clear line back to your company’s objectives.
There are a few key steps you can take to ensure you don’t turn your audience off when engaging on social, and promoting your brand:
Know your target. Who is your core audience and where do they live? Listen to what they are saying and how they talk to one another. You’ll want to communicate with them the same way.
Be transparent. Clarity is important for consumers, who have become keen to gimmicks and can see when a brand is only working to meet business goals.
Keep it simple. Don’t spring for complicated just because of the technology afforded to you. Think about what resonates with your consumers, and where you can reach them.
These tips make sense for businesses just getting started, as well as for companies who are reevaluating their efforts, and planning a new campaign.
What’s the one thing you wish you knew prior to jumping into social media for business?